Empowering Ukraine in the
global information battle against
Russia and its allies

PR Army is an independent Ukrainian non-profit organization dedicated to raising awareness about the war and strengthening Ukraine's global image

Who we are

PR Army was founded by Ukrainian communication experts and journalists just hours after the full-scale Russian invasion. Our goal is to continuously collaborate with international media by providing them with access to Ukrainian experts and eyewitnesses, countering Russian propaganda, and ensuring the world learns the truth. We’ve been pioneers in exposing the issue of the forced deportation of Ukrainians and continue to advocate for the rights of deportees and civilian hostages. Our work also extends to sanction enforcement, the protection of cultural heritage, and debunking Russia’s false historical claims.

2000

Media outlets were
assisted by our team

6 000

Journalists receive our
newsletters and stories

74

Countries benefited from
our support in conveying the truth

18 533

Media materials produced
with our facilitation

35

Events organized and
attended by our team

5 095 894 745

Current reach of our work
through media and events

*according to LOOQME

Media and Networks We’ve Worked With

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Words from our partners

When PBS News Hour sent a team from the US to Ukraine, the fighting around the area of the Zaporizhzhia nuclear power plant was at its peak. News Hour not only wanted to report on this for its US audience it wanted to go further by telling the stories of those Ukrainian workers still working at the plant, with the Russian military now in control.

This was a near impossible task. But with the expertise and experience of PR Army coordinator Liuka, News Hour was able to tell that story.

She not only identified a worker who wanted to share their story. She also explained our needs as a TV network broadcast to personnel who were living and working in fear. She was also able to convince a worker who was evacuating with his family, to speak with News Hour, after they had left Zaporizhzhia. News Hour agreed to protect his identity which was arranged by Liuka. Without Liuka's understanding of the needs of TV journalists and her commitment to ensuring the safety of the worker and his family this story would have not been told.

Karl Bostic

Producer PBS News Hour

Words from our partners

The work of PR Army volunteers has been a great help in finding sources to write articles about what is happening in Ukraine. The network of experts they collaborate with is also very useful. We thank them for their help.

Ana Alonso

author El Independiente

Words from our partners

The PR Army have been useful to me on a number of occasions, they have a huge address book and also the trust of the people they are in touch with, which can help a lot with getting interviews. They swiftly respond to requests for contacts and also flag up interesting events or stories from time to time.

Gulliver Cragg

France 24

Words from our partners

Staffed entirely by volunteers, the Ukrainian PR army provides an essential service to journalists covering the invasion of Ukraine. Their volunteers have helped my newspaper set up interviews, they regularly send compelling story pitches and have a wealth of valuable contacts that we have been able to leverage and enrich our coverage of the most important story in Europe since the end of the Second World War. I would have no hesitation in recommending them to any correspondent based in-country or abroad.