We are thrilled to announce that the "Bathtub Creative" campaign, a collaboration with PR Army, has been honored at the AMEC Awards 2023 for its innovative approach to supporting Ukrainians in need.
"Bathtub Creative" imagined a fictional ad agency to highlight the challenging realities of working in a war zone, where many Ukrainians have turned to their bathtubs — often the safest place in their homes — to continue working amidst the conflict.
The campaign successfully raised over $10,000, which provided vital assistance to residents of de-occupied villages in the Kherson region. With over 12 million views and #WorkFromTubDay featured in 38 global news stories, the campaign brought worldwide attention to these critical issues.
We extend our heartfelt thanks to everyone who contributed to this impactful project. It is an honor to be part of this initiative and to see it recognized on such a significant platform