“Fighting With Our Words” Wins Platinum SABRE Award

The advocacy campaign "Fighting With Our Words," conducted with the collaboration of PR Army and Plus Communications, earned the prestigious Platinum SABRE Award for Best Public Relations Campaign at the North American SABRE Awards ceremony, held at New York’s Cipriani 42nd Street.

Plus Communications collaborated with PR Army to establish a news service aimed at delivering accurate, timely updates from Ukraine to U.S. media. The initiative provided a daily digest of fact-checked news from official sources, eyewitness accounts, and credible updates on military, civilian, and humanitarian efforts.

The campaign’s impact was far-reaching, helping Ukraine secure seven significant aid packages, including military equipment, economic support, and humanitarian supplies, while bolstering efforts to impose sanctions on Russian officials.

“In the face of a massive social media disinformation campaign from Russia, it was vital for Ukraine to provide timely, accurate, and credible information,” said Paul Holmes, SABRE Awards chair. “This pro bono campaign had a significant impact on broadcast and print media coverage, public opinion, and ultimately on America’s support for democracy.”

We’re grateful to our partners and SABRE for this recognition!